With a user base of over 40 million and touted as a potential Facebook slayer no maritime marketer, communicator or salesperson can afford not to know the basics of Google +. But the truth is it can be confusing. This complete guide will tell you what it is, what it does and why it matters
When the Carnival Splendor caught fire in 2010 they were broadly praised for their response, but now is confusion over 'sail-by's' , the rush to blame the Captain and a lack of proactive messaging damaging one of the biggest maritime companies in the world
During 2012 IMASMA is conducting the largest ever survey of maritime organisations' attitudes to marketing, sales, communications and promotion within the industry. Be part of this groundbreaking project and take the survey here
It's tough, but someone has to do it. And the new generation of maritime marketers are doing it in style. No waves, no ships and no seagulls in this latest ad campaign, but the wit and production values you'd expect from a big brand consumer product
You can't stop people using Social Media, so the Royal Australian Navy is trying to educate their people about where to draw the line between personal and professional and protect their and the Navy's reputation.
The media's struggles continue, but evolution is being driven by the web and particularly social media. Download the Vocus report and hear them at the IMASMA conference this April in Hamburg
Shipping Hong Kong Week (Feb 27 – Mar 02, 2012) will be a week of shipping related events, from a maritime exhibition to conferences and workshops focussing on the business of shipping. IMASMA members enjoy 15% discount
Winning the ZMOT is not only important to the maritime industry, to anyone who needs to get C-suite buy-in for their product it is absolutely essential
The benefit to maritime companies of more closely integrating their sales, marketing and PR functions can be significant, streamlining activity, cutting cost and making more intelligent use of IT and software to track and service customers.
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During 2012 IMASMA is conducting the largest ever survey of maritime organisations’ attitudes to marketing, sales, communications and promotion within the industry. Be part of this groundbreaking project and take the survey here
For maritime SMEs still grappling with the concept of their brand and why its important here’s a concise and thought-provoking article from Michael McGrath at BrandingBasics.net . It’s My Brand or Yours: An overview: Michael McGrath Why do you want to develop your Brand? Because if you don’t, your latent image serves as your brand. Everyone has an inherent brand. A
When the Carnival Splendor caught fire in 2010 they were broadly praised for their response, but now is confusion over ‘sail-by’s’ , the rush to blame the Captain and a lack of proactive messaging damaging one of the biggest maritime companies in the world
With a user base of over 40 million and touted as a potential Facebook slayer no maritime marketer, communicator or salesperson can afford not to know the basics of Google +. But the truth is it can be confusing. This complete guide will tell you what it is, what it does and why it matters
In many sales teams the first question which gets asked when a new product arrives is, What kind of discount can we offer? But by routinely offering discounts your best performing salespeople could be your companies’ worst enemy
According to Michael Shrage in the Harvard Business Review “Paying close attention to customer complaints is a leadership “best practice.” Here’s a better practice: Pay even closer attention to people’s complaints about customers. Few things say more about organizational culture and character than how employees complain about the customers and clients they serve.” Is it acceptable to have staff in
It’s tough, but someone has to do it. And the new generation of maritime marketers are doing it in style. No waves, no ships and no seagulls in this latest ad campaign, but the wit and production values you’d expect from a big brand consumer product
![[Event] Capital Link Invest in International Shipping Forum – March 19th, NY](http://www.imasma.org/wp-content/themes/magazinum/scripts/timthumb.php?src=http://www.imasma.org/wp-content/uploads/2012/03/CapLink_NY1.png&w=225&h=145&zc=1)
Capital Link are running their 6th annual Invest in International Shipping Forum later this month in New York City and registration is now open. You may attend morning or afternoon sessions free of charge, with a small charge for attending the luncheon. Below is a brief outline of the event and you can visit Capital Link’s website to register and read
The United Kingdom High Court has now given permission for claims to be served on people via their Facebook accounts, writes Andrew Grant of litigation solicitors Ballantyne Grant. Service of documents is an important element of the court process. If a claimant can show that his claim has been properly served on a defendant then the claim can continue. If
With a user base of over 40 million and touted as a potential Facebook slayer no maritime marketer, communicator or salesperson can afford not to know the basics of Google +. But the truth is it can be confusing. This complete guide will tell you what it is, what it does and why it matters
![[Event] Capital Link Greek Forum – 29th February](http://www.imasma.org/wp-content/themes/magazinum/scripts/timthumb.php?src=http://www.imasma.org/wp-content/uploads/2012/02/CapLink_Greek.png&w=225&h=145&zc=1)
Capital Link are running their 3rd annual Greek Shipping Forum later this month in Athens and registration is now open. Subtitled ’Shipping & Capital: Funding & Investment Opportunities’ you may attend morning or afternoon sessions free of charge, with a small charge for attending the luncheon. Below is a brief outline of the event and you can visit Capital Link’s
Social media may be the darling of the marketing chattering classes but email marketing is still a solid and crucial part of the marketing mix. Maritime companies are beginning to make the switch from print to digital customer newsletters and the smartest are already integrating their email marketing with their website and social media channels. A clear email marketing strategy
When the Carnival Splendor caught fire in 2010 they were broadly praised for their response, but now is confusion over 'sail-by's' , the rush to blame the Captain and a lack of proactive messaging damaging one of the biggest maritime companies in the world
![[Webinar]: B2B and the complex sale](http://www.imasma.org/wp-content/themes/magazinum/scripts/timthumb.php?src=http://www.imasma.org/wp-content/uploads/2012/02/Webinar_B2bComsales.png&w=225&h=145&zc=1)
Social Media Today are running an exclusive live webinar entitled B2B and the Complex Sale February 28th at 12pm EST / 9am PST You can sign-up for the webinar by following this link. The nature of complex sales has changed dramatically with the adoption of the Internet as a research tool. People on the sales end are much less in
It's tough, but someone has to do it. And the new generation of maritime marketers are doing it in style. No waves, no ships and no seagulls in this latest ad campaign, but the wit and production values you'd expect from a big brand consumer product
You can't stop people using Social Media, so the Royal Australian Navy is trying to educate their people about where to draw the line between personal and professional and protect their and the Navy's reputation.
According to Michael Shrage in the Harvard Business Review “Paying close attention to customer complaints is a leadership “best practice.” Here’s a better practice: Pay even closer attention to people’s complaints about customers. Few things say more about organizational culture and character than how employees complain about the customers and clients they serve.” Is it acceptable to have staff in
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