Jane Lee is an independent PR consultant specialising in small businesses and technology companies in the UK who has authored a comprehensive whitepaper for Daryl Willcox Publishing, operators of a variety of PR resources including news wires and features databases.
For any small business which is new to the PR landscape this is a useful piece of background reading covering as it does the main areas of :
2. So why do PR?
3. Preparing to DIY
4. What to talk about?
5. Who are your customers?
6. Who to talk to in the media?
7. The press release. SEO. Distribution
8. Using social media
9. Handling press contact
10. Other PR tools – blogging, video/audio clips, bylines
11. Monitoring results
You can download the whitepaper here: PR for Smaller Businesses
Unfortunately the whitepaper is not specifically maritime focussed, but if any maritime PR professionals would be willing to author a definitive guide to maritime PR for this site then we’d be happy to hear from you. Please get in touch either by email or through the comments section below.