Cutting Edge: The New Maritime Advertising

In our industry it’s still hard to persuade companies to walk away from the comforting images of waves, bows, anchors and smiling Masters. But a new generation of marketers are beginning to change things.

This latest campaign from HS Marine Propulsion has all the wit and high production values you’d expect from an expensive consumer product, but loses nothing of the key message and promise of the product. You can view a high-resolution version here.

We’re interested to know your views on where maritime brands should be heading so post a comment.