For maritime SMEs still grappling with the concept of their brand and why its important here’s a concise and thought-provoking article from Michael McGrath at BrandingBasics.net . It’s My Brand or Yours: An overview: Michael McGrath Why do you want to develop your Brand? Because if you don’t, your latent image serves as your brand. Everyone has an inherent brand. A [...]

Whilst many maritime businesses are becoming aware of the importance of their brand there is still a desire to gauge the real value of that brand to the company. This is a complex subject but was tackled well by Brad Van Auken author of ‘Brand-Aid’ and writer at the Branding Strategy blog. Below is his article. There are several stakeholders [...]

The National Maritime Museum in Greenwich, London has announced the appointment of an agency to re-brand it ahead of the 2012 London Olympics. Agency SomeOne won the pitch against four other undisclosed agencies and will re-brand the maritime museum which is the largest in the world, together with the Royal Observatory and the Queen’s House in Greenwich. Kevin Fewster, director [...]

It is arguably the most important weapon in the company arsenal. Get it right and it can transform the fortunes of the business; get it wrong and it could seriously damage them. In our daily lives we all react to logos and recognise their importance and yet for smaller maritime businesses when it comes to their own logos, they don’t [...]

A picture tells a thousand words, and yet many in the maritime industry struggle to leave behind the safety of navy blue colour palettes and pictures of ships. But when they do the results can be very successful. {lang: ‘en-GB’}