With a user base of over 40 million and touted as a potential Facebook slayer no maritime marketer, communicator or salesperson can afford not to know the basics of Google +. But the truth is it can be confusing. This complete guide will tell you what it is, what it does and why it matters

Social media may be the darling of the marketing chattering classes but email marketing is still a solid and crucial part of the marketing mix. Maritime companies are beginning to make the switch from print to digital customer newsletters and the smartest are already integrating their email marketing with their website and social media channels. A clear email marketing strategy [...]

The media’s struggles continue, but evolution is being driven by the web and particularly social media. Download the Vocus report and hear them at the IMASMA conference this April in Hamburg

Following the interest in the recent ’10 Essentials of Online Advertising in Shipping’ e-book we posted courtesy of ShipServ, we now have the follow-up e-book to download. The ’10 Essentials of Online Marketing in Shipping’ gives a broader overview of the tools and methods you should be considering within your online marketing and sales strategy and includes information on social [...]

If you haven’t yet dipped your toe into the digital advertising waters, or even if you have and are struggling to get the results you’re looking for then ShipServ have produced a useful short e-book which may help you. The 10 Essentials of Online Advertising in Shipping.

Digital marketing: are you making the most of it? The mighty Microsoft has developed a useful guide to digital marketing which includes a glossary of terms which even seasoned advertising people may find useful for reference. Digital marketing is one of the fastest growing areas of advertising today. However, to keep pace with digital’s huge influence on consumers’ media habits, [...]