The United Kingdom High Court has now given permission for claims to be served on people via their Facebook accounts, writes Andrew Grant of litigation solicitors Ballantyne Grant. Service of documents is an important element of the court process.  If a claimant can show that his claim has been properly served on a defendant then the claim can continue.  If [...]

According to an article by Koka Sexton writing on the Mashable website there are 5 essential applications every sales team should be using on LinkedIn. Everyone knows that LinkedIn profiles are great online resumes, but did you know they can also be terrific sales lead generation engines? Your sales team is already chock full of content — sales presentations, data sheets, case [...]

The media’s struggles continue, but evolution is being driven by the web and particularly social media. Download the Vocus report and hear them at the IMASMA conference this April in Hamburg

Ever wondered how its possible for Google to make US$3billion every month from little text ads next to search results? Then this infographic from Wordstream will interest you.

On the face of it finding any common ground between the venerable Maersk Line and cheeky, saucy and sometimes downright libellous no-frills carrier Ryanair is a tall order. But according to a recent Bloomberg article Maersk is about to have a Ryanair moment.

Time for maritime marketers to stop being a target and start demonstrating that they are really maritime’s secret weapons.

4minutes 25 seconds which may transform the way you think about social media and how your maritime business approaches it. Maritime people tend to like statistics and this video from Socialnomics gives a simple, sobering and entirely factual account of just how significant the shift in the way we communicate with each other is becoming. As the man says, it [...]

Many are calling 2011 the year when video comes of age for even smaller businesses as flip-style video cameras permeate both marketing and PR departments. {lang: ‘en-GB’}

Donovan Neale-May, Executive Director of the CMO Council has written a timely article about the importance to businesses of marketing/sales and IT working effectively together. As Faisal Hoque, author of Sustained Innovation says “You can no longer separate business from technology or technology from business.” But the challenges both of processes and attitudes in achieving that alignment is significant and must focus [...]

Jim Sterne at Click-Z offers an unequivocal answer when asked how much you should be spending on measurement when it comes to digital channels. It’s an area where maritime companies seem to need help and guidance. Read the full article here. When asked, “How do I make my website better?” the answer is clear: “It depends. Better at what?” When [...]