4minutes 25 seconds which may transform the way you think about social media and how your maritime business approaches it. Maritime people tend to like statistics and this video from Socialnomics gives a simple, sobering and entirely factual account of just how significant the shift in the way we communicate with each other is becoming. As the man says, it [...]

As one of the largest events in the commercial maritime calendar gears up for its 2011 outing, will the Nor-Shipping Twitter competition be a game-changer?

Social media means encouraging a community on-line around your products and services and that should include your employees. But what happens when personal attitudes and corporate messaging conflict? That’s where a social media policy becomes essential. Companies gearing up to take advantage of the new social and business media networks to comunicate with their customers and promote their brands are [...]

In a globally diverse industry like maritime the opportunities for email marketing to cut costs and improve targetting and customer engagement are clear. However, with the aggressive growth of Twitter and other social networking are companies focussing enough on its importance? The latest Email Marketing Census 2011 from Adestra has delivered some worrying statistics. According to respondents 88% of marketers [...]

According to  Technorati’s “State of the Blogosphere” report there are more than 150 million blogs in cyberspace. Given competition of that magnitude, why should people spend time reading yours? Jay Baer believes that the success impediment is not the effort required to create and write the blog but the planning required to understand the objective and place of the blog [...]